Switch hospitality to open new aparthotel in Birmingham City Centre
Switch Hospitality Management Ltd has revealed details of Birmingham’s Royal Angus Hotel redevelopment, with the new 'Aparthotel Birmingham’ located in Snowhill set to launch this autumn.
Acquired by SevenCapital in August 2020, the 92,000 sq ft site will be managed by Switch Hospitality as part of its growing asset management portfolio, which includes its flagship hotel, Park Regis Birmingham, Holiday Inn Express Birmingham South and the re-opening of the fully refurbished Nite Nite hotel in Central Birmingham.
An exciting addition to Birmingham’s hospitality sector, the redevelopment of Royal Angus into a luxury serviced apart-hotel will now offer guests the choice of 161 studios, 1 bedroom & 2 bedrooms apartments and suites across 9 floors, in a prime city-centre location.
Whether it’s for work, leisure or family travel – and with the flexibility to book as long or short a stay as needed – Aparthotel Birmingham will provide guests with all the familiar comforts of home, whilst offering the exceptional service, premium amenities, flexibility and indulgence of a hotel.
The collection of stylish accommodation carries design features suited to every need, from rooms with private terraces to interconnecting suites that can host up to six people. With dedicated spaces for sleeping, relaxing, dining and working, guests will also benefit from best-in-class amenities and the latest technology, including keyless entry, online self-check in and an in-room Alexa, in addition to on-site parking and pet-friendly rooms.
Located within the heart of the city’s thriving business district, Aparthotel Birmingham has a dedicated link bridge from the car park, is just a 10-minute walk from the Bullring shopping centre and is less than a mile from Birmingham New Street train station.
John Angus, Managing Director at Switch Hospitality, said: "From the pre-planning stages of Royal Angus’ redevelopment, we were able to offer expert consultation that would both maximise the asset value for SevenCapital, whilst responding to the burgeoning demand for high-quality accommodation in the city centre.
“Having successfully managed Park Regis, which recently received the title of Best UK Hotel for the second year, we pride ourselves on providing best-in-class service that prioritises the needs of both leisure and corporate clients. Whether guests choose to stay at Aparthotel Birmingham for a weekend or a month, we are committed to providing all the comforts of a home away from home, with the Switch-standard level of service guaranteed.”
Damien Siviter, Group Managing Director at SevenCapital, commented: “Aparthotel Birmingham will prove a fantastic asset to the hospitality provision in Birmingham city centre, with very few of this kind currently in operation in its locality. We’re pleased to have Switch Hospitality Management on board to manage its operations, having established a successful working partnership with them already through our Park Regis Hotel and St Martin’s Place residential developments, both of which Switch have been exemplary in providing a first-class service to customers and residents. We look forward to the anticipated opening later this year.”
Award-winning managing company, Switch Hospitality Management Ltd offers management and consultancy services across a variety of asset classes. Aparthotel Birmingham is the latest addition to its portfolio, which includes Park Regis Birmingham, voted as the UK’s Best Hotel in 2021 and 2022 by M&IT Awards, St Martin’s Place, Lyndon House, Holiday Inn Express Birmingham South and Nite Nite Hotel.
For more information, visit https://www.swhm.co.uk/.