Learn more about your privacy rights
Welcome to Aparthotel Birmingham. At Aparthotel Birmingham, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website, make a booking, or stay with us. We comply with all applicable data protection laws, including the UK GDPR and Data Protection Act 2018.
If you do not agree with this Privacy Policy, please refrain from using our services.
Information we collect
We may collect certain personal information from you, including but not limited to:
Identification & Contact Details – Name, address, email address, phone number, date of birth, nationality, passport or ID details (where legally required).
Booking & Stay Information – Reservation details, payment card details, special requests (e.g., dietary needs), loyalty membership, and communications with us.
On-Premise Data – CCTV footage (for security purposes), key card access logs, incident reports, Wi-Fi usage logs (device information, IP address).
Online Data – IP address, browser type, device identifiers, website usage data, cookies and tracking technologies.
Demographic & Preference Data – Your preferences, interests, and feedback (when you choose to provide them).
How we use your information
We use the information collected for the following purposes:
• Process and manage your reservations and payments.
• Provide hospitality services and personalise your stay.
• Communicate with you about your booking or stay.
• Improve our services, website, and customer experience.
• Ensure the safety and security of our premises (including CCTV).
• Comply with legal and regulatory requirements.
• Send you marketing communications (where you have given consent or where we have a legitimate interest).
Legal basis for processing
We process your personal data under the following legal bases:
Contractual necessity – to perform our obligations under your booking.
Legal obligation – to comply with legal requirements (e.g., record-keeping, law enforcement requests).
Legitimate interest – to operate our business securely and efficiently, prevent fraud, and improve services.
Consent – for marketing communications and certain data uses where required.
Sharing your information
We may share your data with:
Payment processors, booking engines, and property management system providers.
IT, marketing, and analytics service providers.
Law enforcement or regulators where required by law.
Third-party partners only as necessary to deliver services (e.g., transport providers for guest requests).
We do not sell your personal data.
Data security
We use appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access. This includes encryption, access controls, and staff training.
Data retention
We retain personal data only for as long as necessary:
Guest booking and billing data – typically 6 years for legal and tax purposes.
CCTV footage – typically 30 days unless required for investigation.
Marketing data – until you withdraw consent or unsubscribe.
Children's privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at enquiries@aparthotelbirmingham.co.uk and we will take steps to remove such information from our systems.
Your rights
• Access, correct, or delete your personal data.
• Object to processing or request restriction of processing.
• Withdraw consent (where processing is based on consent).
• Data portability (receive your data in a structured, machine-readable format).
To exercise your rights, contact us at enquiries@aparthotelbirmingham.co.uk.
Cookies and tracking technologies
Our website uses cookies to enhance your experience. You can manage your preferences through your browser settings. See our Cookie Policy for more information.
Data breach procedures
If we become aware of a data breach that could affect your rights, we will notify you and the relevant regulator where legally required.
Changes to this policy
We may update this Privacy Policy periodically. Any changes will be posted on our website with the updated effective date.
Contact us:
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at enquiries@aparthotelbirmingham.co.uk
By using our website, you consent to the practices outlined in this Privacy Policy. Thank you for entrusting us with your personal information and for being part of Aparthotel Birmingham community.
Aparthotel Birmingham
St. Chads Queensway, Birmingham B4 6HY
enquiries@aparthotelbirmingham.co.uk
0121 661 2222